06262017Headline:

Paridaez, a Transformative Yoga Apparel Line Just Launched

Wouldn’t it be great to have clothes that could effortlessly shift from workplace to yoga studio to dinner with friends, without feeling weighed down by heavy bags?  Paridaez, an innovative yoga apparel line has the answer.

CEO/Founder, Allison Daroie is a certified yoga instructor, who previously worked for e-retailer Karmaloop.com as Director of Corporate Partnerships.  She quickly realized that slacks don’t work at the yoga studio and shiny synthetic materials don’t function at the work place.  While trying to balance work, play and her passion for yoga, she realized her life would be a lot easier if she had a product that was comfortable, elegant and could effectively transition between environments.

Paridaez launched on Kickstarter, right out of Cambridge, MA.  These pieces can be intuitively transformed into entirely separate articles of clothing, while looking amazing in almost any environment.  For example, the PZ Albatross Skirt smartly transitions from a long work appropriate skirt into a yoga ready tank top or a dress for a night out.  The line is made of wicking materials, with a cottony soft feel.  These garments make life a lot less complicated, whether you’re an executive, a stay-at-home mom or a full time yogi.

“Years ago I was in law school.  After experiencing extreme stress and anxiety I leaned into yoga.  It changed my life and my path! I launched Paridaez to make life a little less complicated, so we can all have more time to do the things we love!” ~Allison Daroie

“Travel lightly, practice frequently.”

YOGA.WORK.PLAY.LOVE.

 

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